If You Can't Beat Them, Smear Them

It's been long considered good politics that when faced with a battle you can't win, smear, smear, smear.

So when NARAL Pro-Choice America saw no way of defeating John Roberts fairly, they ran an ad stating that Roberts supported the bombing of abortion clinics.

It doesn't matter if this is completely false. Tell a lie, make it outrageous, and tell it over and over again. People will start believing it.

It worked for Goebbels.